Stephen Waddington

JANUARY 27, 2019

It’s a useful tool for real time marketing, crisis and newsjacking work. How to run PESO campaigns on the main social media platforms This week I wrote about how-to run ads and promoted content from £1 per day on Facebook, Google, LinkedIn and Twitter. It’s intended as a practical handbook.

Handbook 60

Handbook Instagram Government Community 60

Communications Conversations

AUGUST 21, 2015

Facebook was abuzz. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? How can we do that if employees are spouting off left and right on LinkedIn, Twitter and Facebook? Huge story. Huge media buzz. Huge legs on social media.

Case Study 60

Case Study Employee Study Guidelines 60

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? How would you define the difference between risk management and crisis management? Talking Points. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PRSay

MAY 4, 2021

However, according to some reports , women of childbearing age are particularly concerned about possible long-term side effects of the coronavirus vaccine, such as the discredited claims spread on Facebook, Twitter and other social media that the vaccines might cause miscarriages or infertility.

Publicity 170

Publicity Handbook Ethics Study 170

Stephen Waddington

JULY 10, 2017

Patagonia seeks to use business to inspire and implement solutions to the environmental crisis. Create a Twitter hashtag, a Facebook or LinkedIn group, show the value, and people will come. I highly recommend his Social Leadership Handbook and 100-day workbook. Both organisations absolutely live up to their purpose.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Stephen Waddington

MARCH 24, 2019

Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. It’s among the clearest thinking I’ve read on the political crisis that the UK currently finds itself in. ?? A recent article tackles the fractures in the UK exposed by Brexit.

Tools 69

Tools Insurance Insurance Handbook 69

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises.

Social Media 49

Social Media Airlines Media Viral 49