PR in High Definition

JUNE 25, 2020

Here’s an example: I decided I wanted to embark on a healthy eating and fitness mission, but being in tech PR & comms, and wanting to enhance my baking skills in lockdown, I also dreamt of buying a Wi-Fi-enabled, app-controlled breadmaker. How businesses have responded to this recent crisis will be remembered for a very long time.

Reputation 75

Reputation Employee Leadership Product Launch 75

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. How would you support a product launch for [insert client]? How would you support a product launch for [insert client]? What’s your crisis PR background?

B2B 159

B2B Apparel Product Launch Agency 159

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Crisis management. Product launch. It's not just transactional.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Your website is a perfect example of owned media. Examples of earned media include newspapers, TV news, magazines, and digital publications. Crisis Communications. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. The company is getting accolades from other reputable marketers. Mark Schaefer , for example, called it GM’s Oreo moment.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

PR in High Definition

JUNE 25, 2020

Here’s an example: I decided I wanted to embark on a healthy eating and fitness mission, but being in tech PR & comms, and wanting to enhance my baking skills in lockdown, I also dreamt of buying a Wi-Fi-enabled, app-controlled breadmaker. How businesses have responded to this recent crisis will be remembered for a very long time.

Reputation 48

Reputation Employee Leadership Product Launch 48

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

MARCH 21, 2017

But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emerge from the ashes stronger than ever. Set an example for your industry. The resulting coverage won the day.

Airlines 136

Airlines Reputation Product Launch Crisis 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. It can also defend your brand’s reputation during a crisis. For example, if your company has launched a new product this is where you will discuss the launch. You want to discuss the name of the product and what it offers.

Writing 59

Writing Product Launch Examples Consumer 59

Doctor Spin

MAY 21, 2023

The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Crisis communications. Retainer PR agency. Single PR project.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. This may look different at each company/agency, but one example is at Franco, we sponsored a group of PR students at a Michigan university to complete the PESO Model certification.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems.

Interviews 40

Interviews Enterprise Corporate Internal 40