Critical Mention

SEPTEMBER 19, 2018

Being on top of media trends is at PR’s core. Anticipating positive and negative trends : Staying on top of the intricacies of your industry is essential in keeping you up-to-date with emerging trends that could positively or negatively affect your organization. They’re prepared for a crisis to go viral.

How To 61

How To Media Crisis Crisis Management 61

PRSay

DECEMBER 18, 2019

For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times. Basketball fans protested at preseason games.

Corporate 100

Corporate Crisis Management Crisis Government 100

Cision

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

MARCH 1, 2016

What I want to do in this post is to look at some best practices around identifying and working through a PR crisis, relying on journal articles where possible to help substantiate points. Identifying a PR crisis. Of course digital media adds an unprecedented speed to a crisis that must be accounted for. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. This was somewhat predictable based on some of the articles that were trending back in September as outlined by NewsWhip’s crisis report. “So Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

Beyond PR

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? Is there a lot of people getting behind this? Is there a lot of commentary?

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? In today’s fast-paced world, businesses are not immune to the exposure of a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Karen Freberg

FEBRUARY 2, 2020

However, it appears that Mr. Peanut (or VaynerMedia that was behind it) really tapped into all of the possible tactical elements of social media in the hopes of going viral. Hopefully they had a good crisis management plan in place! Teasers done well spark viral conversation. Livestreaming Baby Nut via Twitter.

Social Media 78

Social Media Analysis Media Viral 78

The Stalwart Blog

APRIL 26, 2020

Dave Oates: They might be like, “Hey, there are three trends over here that say company X, the local restaurant in Lake Forest just served something that was horrible, or their floors were dirty, or some silly something. Phone videos become viral, whether it’s legitimate or not. Steve Smith: Right.

Crisis 78

Crisis Local Facebook Social Media 78

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike.

Data 78

Data Media Analytics Energy 78

NewsWhip

AUGUST 11, 2021

At NewsWhip, we’ve spent years working with organizations such as First Draft and the WHO, who are at the cutting edge of these trends. Here, the best response is often no response, as I explored in a previous description of predictive crisis management. So it goes. Is it sticking to a geography?”.

Brand 78

Brand Branding Groups Data 78