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Why telling sustainability stories is important year-round

PR Daily

Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list.

5 keys to successful media relations right now

PR Daily

RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. As storytellers, we often feel the urge to open our pitches by setting the stage or sharing a couple paragraphs of back story to paint a picture.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Hello, communicators: . Are you using Snapchat in your social media and content strategies? Why it’s important: As more consumers turn to streaming content and video games, savvy communicators can take advantage of engagement opportunities by following the congresswoman’s lead.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. Hello, communicators: . You’d be wise to consider that in your content strategies as you look to the future.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

Hello, communicators: . This includes considering remote and hybrid work policies beyond the COVID-19 crisis. Take these website tips to heart and make your content equally snackable for increased engagement, clicks and conversions. CRISIS LEADERSHIP NETWORK.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more. CRISIS LEADERSHIP NETWORK.

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Adjusting your social media messaging during a global pandemic

PR Daily

With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis. We crave human interaction, so when we are forced to isolate we turn to digital communication to feel less isolated. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. You can view the entire infographic here. How are you adjusting your content and marketing campaigns?

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

Why you should care: Expect additional crisis responses from organizations that have locations in China or are handling large amounts of travelers. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. However, in a time of political divide and high emotions around the world, PR and marketing pros should anticipate criticism and prepare to address it, whenever they share potentially controversial messages. Unilever changes youth-focused marketing policies.

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

Hello, communicators: . The flowchart and Venn diagram are just two ways you can offer marketing messages in more fun and shareable ways. Have you used charts, infographics or diagrams to highlight a value proposition or engage with social media fans?

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

Health care communicators can follow the messaging examples above to focus on setting the record straight and calming people’s minds. If you can, display the information visually: Several news media outlets are sharing an infographic the CDC created for “No-Shave November” in 2017. Check out the ways PR pros and in-house communicators rate their compensation, and download your own copy of the report today. What’s the career path of a social media communicator?

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Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Hello, communicators: If you’re stay-at-home craving is pepperoni pizza, you might soon have to pay more. Wright will be responsible for leading the organization’s business divisions, including operations, finance, sales, and marketing. CRISIS LEADERSHIP BOARD.

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more. Hello, communicators: . It also highlights the importance of assigning crisis response roles within your organization ahead of time.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Hello, communicators: Nikki Sunstrum, director of social media and public engagement for the office of the vice president for communications at the University of Michigan, recently tweeted a relatable moment of frustration for social media managers amid current crises: Welcome to Social Media in 2020. Each new day, a new crisis. You can view the entire infographic here. CRISIS LEADERSHIP BOARD.

Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

PR Daily

Related reading: Instagram enables marketers to boost influencers’ sponsored content. Many companies are challenging Amazon’s Prime Day with deals and campaigns of their own, but eBay took a sassy tack with a video called “Honest Alexa”: LinkedIn offers marketing optimization tools. The tools are labeled as objectives to help marketers meet business goals. Related reading: How to use LinkedIn Groups to create marketing magic.

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more. This means marketers and communicators will have new ways to engage consumers on their channels. Why you should care: Engagement is the holy grail of social media marketing, and offering an interactive experience to users could be a game changer in establishing sustained connections with online visitors.

Robinhood scrambles after outage; Amazon, Walmart fight COVID-19 price hikes and bogus info; and it’s National Grammar Day

PR Daily

Good morning, PR pros: Today is National Grammar Day, and communicators and organizations alike are joining the conversation on Twitter. The factors included, among others, highly volatile and historic market conditions; record volume; and record account sign-ups. Why it matters: Though technical crises such as server outages and data breaches don’t happen every day, you’d be wise to include them within your crisis communications plans just in case.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Hello, communicators: Nathalie Balda, senior social marketing manager for Prime Video at Amazon, took part in a spreading joke format that applies a pun to your industry. You can view the entire report and infographic here. CRISIS LEADERSHIP BOARD.

PR Daily top stories of 2019: Nos. 1–10

PR Daily

Infographic: Email design trends that will dominate 2019. Content Marketing Crisis Communications PR Industry Social Media Storytelling Writing & EditingIt’s New Year’s Eve, and we’ve come to the end of our rundown of the top stories from the past year. Here’s the top 10 stories that thrilled readers over the last 52 weeks. A new year and a whole new decade are just a day away. It’s time for a fresh start.

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Snap says ‘sorry’ for Juneteenth filter, AMC to require face coverings after all, and Patagonia joins Facebook boycott

PR Daily

Hello, communicators: As many organizations across industries announce re-opening dates and plans, many networks and shows are announcing resuming productions for TV series, films and more. As you create content and messages for a “return to normal,” consider ways you can infuse your messages with creativity where appropriate, such as infographics, poems or other content formats. Make changes before a potential crisis is at your organization’s front door.

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

PR Daily

Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more. Good morning, communicators: The Ad Council developed several public service announcements in partnership with the Centers for Disease Control and Prevention, U.S. Bonus points (and higher success rates) can come to communicators who make it interactive—such as through a simple game like Bingo. CRISIS LEADERSHIP BOARD.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. Hello, communicators: Microsoft is leaning on technology to help communicators and others use more inclusive language. How have you adopted more inclusive communications? TSA shared an infographic using its organizations dogs, carry-on bags and more to demonstrate what six feet looks like: View this post on Instagram.

Hulu, Netflix and the BBC pull content with blackface, WestJet and Universal Orlando announce layoffs, and Caesars offers cash to wear face masks

PR Daily

Hello, communicators: Natalie E. It’s also important for communicators to field these requests to ensure that they’re met and the expert’s answers fit with the organization’s voice. Why it matters: Though critics have complained that the moves are “arbitrary” and don’t serve to stop systemic racism, organizations across industries are reevaluating their content, campaigns, and workforce makeup to identify changes that must be made. You can view the entire infographic here.

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

PR Daily

Hello, communicators: Family farm Dutch Daffodils and travel blog Tulips in Holland recently shared a message from the tulip fields in The Netherlands: Due to Covid-19 travel plans have changed. As you respond to questions and concerns, remember that not all content has to be lengthy or complicated. Why it matters: As we navigate the “new normal” of COVID-19, communications surrounding strategies to reopen are paramount. CRISIS LEADERSHIP BOARD.

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Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early

PR Daily

Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more. The feel-good effort shows the power of storytelling. Why it’s important: No matter your organization’s status or continuing strategy, ensure you’re communicating early and often with your employees, focusing on their needs and remaining as transparent as possible.

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NYT shakes up Opinion staff, journalists ready to travel, and black business leaders demand better crisis response

PR Daily

Good morning, communicators: As many organizations contemplate a return to the office, one particular aspect could be a stumbling block: the office elevator. Make sure you are thinking through all the risks posed by your current office space and communicating new procedures in an efficient and digestible way with all of your stakeholders. To see all the insights, see the infographic below. CRISIS LEADERSHIP BOARD. That’s not going to work in this crisis.”.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more. Here are today’s top stories: Marketers serve up tweets on #NationalSandwichDay. Marketers who weren’t crowing about chicken took to Twitter to showcase examples of sandwiches within their brands. How and why communicators should fight the ‘fake news’ scourge. Infographic: The benefits of purpose-driven marketing.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio. Why it matters: It might be sound legal strategy to deny wrongdoing while offering a multimillion-dollar settlement, but it shouldn’t be confused with good crisis management. How should communicators talk about opioid treatment? Infographic: How to get your message out on TikTok.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Hello, communicators: HBO’s social media team started the week with a writing challenge based on its dark comedy show, “Run”: Kicking off week-long #RUNHBO #WritingChallenge with a question from showrunner @JonesDryWrite : Is there one person from your past who could just knock on your door right now, and say, “Come with me”, and you’d go? It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages. CRISIS LEADERSHIP BOARD.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

What do you think about Taco Bell’s crisis response? How do you remain transparent without attracting attention to a PR crisis? The report suggests: Mobile-first storytelling in your stories ad creative is vital to driving even more campaign efficiency. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. The marketing stunt caused rumors to swirl, spiking conversation online and piquing users’ interest days before the reveal.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Vaping has come under increased scrutiny in light of nine vaping-related deaths nationwide, and critics say Juul’s marketing wrongly depicts its products as a safe alternative to cigarettes. When sharing news about a leadership change, how can communicators frame the move to preserve trust and bolster stakeholder confidence? Related reading: Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle.

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. Share your content plans with the hashtag #MorningScoop. How can communicators help calm their audiences while still inspiring action? FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. The series is just the latest step in Tinder’s expansion into content creation.

Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

Also: AP Stylebook offers a back-to-school guide, Tiffany markets diamonds for men , and YouTube changes its copyright policies. We estimate that we represent about 2 percent of the market for firearms today, which we believe places us outside at least the top three sellers in the industry. How should marketers and PR pros take a stand on cultural issues? RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ].

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Yahoo Finance reported : Lynch is credited with creating the “We Have the Meats” marketing campaign that has helped power a long stretch of sales growth for Inspire Brands-owned Arby’s. “It In a recent trial that ruled J&J violated Oklahoma’s public nuisance laws through its marketing tactics , the state’s attorney general, Mike Hunter, said the opioid crisis stands in contrast to the company’s image of being “a family company”—citing a well-known tagline.

How to Unite B2B PR and Content Marketing for Powerful Results

OpenText Information Management

But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well. According to these individuals, you should either have PR or content marketing -- not both. Crisis communications. Corporate communications.

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Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI

PR Daily

The incident serves as a reminder that social media communications don’t take away the effectiveness and necessity of more-traditional channels, including TV, especially during crises. It also highlights the problems many communicators face in situations where they could be criticized no matter what decision they make. Here are today’s top stories: Boeing removes another top exec as crisis continues. The crisis underlines two paramount response lessons.

KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the beer wars slosh on

PR Daily

Good morning, PR pros: A partnership promising to deliver chicken wings also delivered PR and marketing success. Infographic: How to improve the customer experience. Images are the top content type on both Facebook and Instagram, taking up nearly 70% and nearly 74%, respectively. Video content is also growing, making up almost 17% of Facebook posts and almost 14% of Instagram content. market. Also: Juul pulls fruit-flavored products in U.S.,

H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day

PR Daily

Also: A cheat sheet to creating a marketing budget, Casey’s General Store gets a new look and name, Reddit partners with Newswhip, and more. The company reported that half of all chief marketing officers don’t understand how their budgets are invested.