PR in High Definition

JULY 22, 2019

Doing this on a regular basis on video content that turns out to be a deepfake means we’re investing resources in opportunities that won’t lead to coverage, especially if journalists do follow best practice and spike the story. Then, of course, there’s the crisis communications element.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

MARCH 15, 2018

What was once considered verboten is now encouraged, with employee voices viewed as a powerful new channel for spreading the word, especially during a crisis. Everyone wants to work for an ethical company and takes it personally when corporate actions are misinterpreted or mislabeled.

Employee 70

Employee Crisis Corporate Social Media 70

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication. MacManus, & D.

Reputation 52

Reputation Social Media Internal International 52

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The report provides an international perspective on the challenges facing the PR business. Fears of jobs losses, lack of skills, the rise of automation and international trade are all contributing to pessimism about the future.

Government 103

Government Education Print Ethics 103

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. The addition I would make today would be resources for long term post-crisis support.

Crisis 63

Crisis Crisis Management Leadership Training 63

MaccaPR

SEPTEMBER 13, 2016

In his vague apology for misbehavior in Rio, Lochte protested “there has already been too much said and too many valuable resources dedicated to what happened last weekend.”. If you have a narrative,” says Austin, “it had better be backed up by the digital evidence, because that material is coming out,” no matter what its format might be.

Crisis 48

Crisis Airlines Reputation Corporate 48

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? I was actually an intern with them during college and they hired me so I moved from Atlanta to Pittsburgh. What is the most difficult ethical challenge you ever confronted at work?

Ethics 52

Ethics Strategy Real Estate Local 52

Sword and the Script

DECEMBER 26, 2023

Clear and present AI “A renewed focus on and commitment to internal communications. Great leaders make clear and transparent communication a top priority. Leaders have to care about and communicate with their internal team just as much as their external audiences. When employees are informed, this leads to trust.

Writing 201

Writing Communications Marketing B2B 201

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Advance preparation and understanding can help your hospital manage a crisis.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60