Remove Crisis Communications Remove Employee Remove Ethics Remove Reputation
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Reputation Management? What are the Basics of Crisis Communication Planning?

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McKinsey’s Cautionary Tale for Communicators

PRSay

We move so quickly, and electronic communication has become so ubiquitous, that we often don’t slow down long enough to consider what our advice or commentary might look like if taken out of context or viewed by someone hostile to us or our client. Will you be able to legally, ethically, reputationally defend the advice you gave?

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Employee evangelists are made, not born. Guest Post by Laurel Kennedy. A Reason to Speak.

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11 Steps For Crisis Management

Prohibition

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis. What is Crisis Management?

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The OpenAI Saga – Or How to Create Your Own Crisis   

The Hoffman Agency

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. It is remarkable that a company with so much riding on it could have overlooked the fundamentals of communications and crisis planning.

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Essential Rules for Preventing a PR Crisis

5W PR

Be sure to conduct a thorough, meaning brutally honest, vulnerabilities assessment to identify the range of scenarios that could threaten your brand’s reputation. No matter your industry, PR expertise in your company should be respected as the moral and ethical compass for a range of boardroom decisions. Assess Your Vulnerabilities.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? employees, investors, etc.)? But what is the primary reason for your change of heart?