Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

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Social Media Conference Travel Internal 56

Karen Freberg

OCTOBER 17, 2021

However, when it comes to certain areas like crisis communication, social media, and now influencer marketing – yes. By the way – it was a follow up study to their most downloaded article from the journal 10+ years running in the journal. The claim that PR research is siloed.

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PRSay

AUGUST 3, 2018

For example, some companies have baked a “relationship matrix” straight into their crisis plans, with scheduled assignments for internal contacts to reach out to these allies at least once a year on a variety of subjects. Download your free copy of “The New Rules of Crisis Management” here.

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Crisis Crisis Management Media Newspapers 68

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

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Data Media Case Study Social Media 42

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

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Doctor Spin

DECEMBER 21, 2023

In terms of structure, make sure everything is easy to find (and download) with a few clicks. What is the best format for a media kit? Publish your media kit on the organisation’s website. Avoid putting your whole media kit into a single PDF document. How long should a media kit be? What is an influencer media kit?

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Media Wikipedia Product Launch Journalism 52

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. The first “finding” in the report?

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Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. Even in crisis communications, or maybe even especially in crisis communications, VR could be useful. in a Google Cardboard v2.0

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MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

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Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Community relations. Crisis communications.

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Content Marketing eBook Publicity Marketing 40

Presspage

SEPTEMBER 18, 2017

Even going as far as tagging news outlets, journalists and other prominent individuals in their social-media posts in hopes their messages would be shared widely and eventually answered. Miami International Airport had to deal with a video of Mexico City's airport that on social was claimed to be at Miami International.

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