Creativity Sports Technology Television 
Burrelles Fresh Ideas
FEBRUARY 27, 2024
Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.
Stephen Waddington
JANUARY 4, 2021
Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Thanks to Daniel Eckler for scouring the internet and collating reports. I’ve skimmed them all so that your don’t have to, but decide for yourself.
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Communications Conversations
JUNE 28, 2018
Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. The University of Kansas athletic department, for example.
PRSay
MAY 5, 2016
Along the same lines, many brands have chosen to announce their rosters first via social media as a soft launch and have held their campaign creative and activation plans for a bigger, more formal PR play at a later date. How can PR pros working in sports or other industries begin preparing for an Olympic year with Rio 2016 coming up?
Cision
NOVEMBER 6, 2015
Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Are there videos of people using your product in creative or offbeat ways that you can promote? Want to become an innovator on social media?
Stephen Waddington
MAY 19, 2020
In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Those insights will lead to better briefs to inform creative and content.
The Resolution Blog
JULY 30, 2019
To shine against all the noise, you need to be extra creative. It’s first offering to the world was a simple photo of an egg sporting the caption “Let’s set a world record together and get the most liked post on Instagram.” Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad. million). “If
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