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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO.

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Is Good Health the Key to Success in Life and Business?

wiredPRworks

Shawna’s incredible story of how she overcame health issues an 8-minute model for wellness you can implement today SEO tips that will help you rank higher, faster. Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television.

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The Implications of the Growth of Social News

Cision

Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles. Even better, audiences are typically more targeted and engaged than in television and radio markets. You’d be targeting the right listeners. Blogs are easy to share.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

The study compared “Net Positive PR Impressions against advertising creative scores for Hotels.com and AT&T over nine-months and the results were promising. For Hotel.com: A television “ad was measured with scores varying over the months from an ABX Index of 85 to 91 – which is a large enough change to be statistically significant.

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Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars

Bianchi Biz Blog

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. As an entrepreneur you never really leave work at the end of the day, but we live in a very creative and inspiring time, so work tends to be a passion for me, too.

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A Decade of Thanksgivings

Waxing UnLyrical

He spent Thanksgiving with the television, a frozen meal and a card table. the Macy’s Thanksgiving Parade became a familiar sight on television (no football for me, thank you very much). I spent the entire holiday glued to my laptop and the television (once the U.S. In 2003, when we made the big move from California to D.C.,

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