Cision

JUNE 27, 2015

As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan. Click here for our latest white paper today! Image: Andrew Kuznetsov ( Creative Commons ). Image: Andrew Kuznetsov ( Creative Commons ).

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

JULY 31, 2015

Also print out a hard copy for those people. Technology crises like an unresponsive website during an online giving day are not out of the question. So, print a handout. View the white paper “How to Plan and Manage Crisis Communications in a Social World.”. Guerrero ( Creative Commons ). Images: Felix E.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. But creative thinking is the fuel. What do I mean by programmatic in this instance? I mean safe.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 66

Marketing Survey Study B2B 66

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. It takes effort and creativity to achieve a high level of success with online content.". What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. 88 percent value creativity and craft in content creation. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 100, 500, maybe 1,000? percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67