Creativity Pitching Product Launch Technology 
ImPRessions - Crenshaw Communications
MAY 28, 2020
In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . Make your pitch schedule timely. It often comes down to the right media strategy.
ImPRessions - Crenshaw Communications
MAY 1, 2019
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.
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ImPRessions - Crenshaw Communications
NOVEMBER 6, 2019
Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. No differentiation.
OnePitch
JANUARY 10, 2023
This week on our Coffee with a Journalist podcast, we had the pleasure of speaking with Eric Savitz, an associate editor of technology at Barron’s. Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. 00:04:18] BB: Okay, so back to the pitch question. View Transcription.
ImPRessions - Crenshaw Communications
APRIL 21, 2016
With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .
Shift Communications
OCTOBER 6, 2017
A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. Not pitching reporters: Seems counterintuitive?
OnePitch
APRIL 14, 2022
Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.
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