Landis PR

OCTOBER 25, 2021

Note: This article originally ran on O’Dwyer’s PR News ‘ website. That’s a good lesson for any communications team, especially those that will need to shift from a milestones/launch mentality to ongoing integrated programming. While you may previously have expected emails and phone calls to slow down by 5:30 p.m.,

Healthcare 98

Healthcare Communications Measurement Resources 98

PR Conversations

FEBRUARY 28, 2018

Let’s talk about professional PR development. That’s the question that started the following PR conversation between Kevin Ruck and Heather Yaxley. Co-founder, PR Academy. With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?)

Training 65

Training Ethics Data Analysis 65

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. Plus, I head home feeling more inspired than when I showed up—armed with big ideas and a renewed sense of motivation and purpose. Plus, I head home feeling more inspired than when I showed up—armed with big ideas and a renewed sense of motivation and purpose. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Mindful Marketing

APRIL 18, 2016

It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Too often, PR experts are defined by their ability to secure a piece of media coverage. Invest in PR tech. Asking for a report more than once a week is way overkill.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. 1) What are some of the unique challenges in marketing and PR in the cybersecurity space? Failure to understand the target buyer and their motivations is such a common mistake.

Brand 109

Brand Branding Reputation Corporate 109

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How to find content and cultural trends | 4:41-5:03.

Trends 78

Trends Brand Branding Reddit 78

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

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Digital PR Industry Strategy Film 170