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Guiding Customers from Inspiration to Action

Cision

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202
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Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Another big mistake is writing content for search engines, rather than writing for your audience. Interviews Inbound Marketing SEO'

SEO 98
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10 Habits Of Highly Successful PR People

ImPRessions - Crenshaw Communications

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149
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Seven Ways to Get Into PR, Even with No Experience

Prohibition

Reading the latest news, being efficient in the art of self-promotion and a CV overflowing with creativity are just some of the things that can help you get your big chance. Demonstrating your understanding of these platforms to get genuine website traffic to your personal blog is one of the things that interests PR interviewers the most.

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Seven Ways to Get a Job In PR, Even with No Experience

Prohibition

Reading the latest news, being efficient in the art of self-promotion and a CV overflowing with creativity are just some of the things that can help you get your big chance. Demonstrating your understanding of these platforms to get genuine website traffic to your personal blog is one of the things that interests PR interviewers the most.

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The Force of Content Distribution Awakens: 3 Lessons for Marketers from Mark Hamill’s Career

Beyond PR

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Just because you’re a B2B company doesn’t mean you need to avoid traditionally B2C channels like Instagram, Snapchat and Pinterest.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Targeted email invites for demos or interviews are another place to promote your press kit link. A custom graphic created to accompany your press kit link can be repurposed across Twitter, Instagram, LinkedIn, Pinterest and other channels. Be creative when live-tweeting from the event. Social media is a two-way street.