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ICON 2023 Q&A: Comms VP Alex Ebanks on the Key Skill PR Pros Need Today

PRSay

14 workshop, a line of students waited to talk with Alex Ebanks. Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Bring your creativity to the table.

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The AI Gold Rush: Understanding & Unlocking the Potential of Generative AI for Business Growth

Stern + Associates

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. Through personal stories and unexpected encounters, she discusses data access and affordability (why does the cost of data rise each year?)

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4 Marketing Tactics B2Bs Can Swipe From Nonprofits

Cision

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Images: Sharon Sinclair , Simply CVR ( Creative Commons ). All it takes is a plan. Here are four takeaways from her #PRSAICON session: 1. Get our recent white paper today!

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Part II: PR Education & Learning – A Recap of the October #PRStudChat Twitter Discussion

Deirdre Breakenridge

In fact, even though we may not work for organizations (although some of us do professional consulting), we can still keep pace with industry trends, understand the practical realities of PR work, and incorporate all of that into our teaching. For a highly applied field like PR, you simply cannot learn everything in the classroom.

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Presenting at #CASESMC: Discussing trends and takeaways for social media and higher education

Karen Freberg

I also shared with the audience I cover this extensively in my upcoming textbook ( Social media for Strategic Communications: Creative strategies and research-based applications from Sage). I also mentioned professors are on social media – and they are aware of the best practices and trends we are seeing in the industry.

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The Reykjavik Press Release—ChatGPT

Doctor Spin

Can you write a press release that will entice international travel press to cover our story? The hotel will also offer a range of other amenities and activities to help guests make the most of their Northern Lights experience, including guided tours, photography workshops, and hot tubs with views of the night sky.

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.