Creativity Data-Driven PR Pitching Report 
Onclusive
JUNE 9, 2021
Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. To determine the right creative angle, ask yourself—why would my audiences care about this topic? The post Data-Driven PR Campaign Planning: Part 2 appeared first on Onclusive.
ImPRessions - Crenshaw Communications
SEPTEMBER 7, 2018
From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Do release some relevant data. Don’t force the story. Do consider the meaning of holidays.
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Sword and the Script
DECEMBER 21, 2021
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.
Shift Communications
NOVEMBER 20, 2015
Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.
Shift Communications
NOVEMBER 20, 2015
Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.
Shift Communications
MARCH 8, 2016
One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional.
Shift Communications
DECEMBER 30, 2015
How to Build Rapport and Pitch Media Using Twitter. PR pros know that journalists aren’t limited to being pitched solely via email anymore. Twitter is emerging as a new frontier of pitching opportunities for the savvy PR professional.
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