Corporate, Public Affairs and SEO - Public Relations Today

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity

Publicity Public Affairs Agency Corporate

Senior PR practitioners lack digital and social media management skills

Stuart Bruce

FEBRUARY 24, 2015

They can learn how media relations can be improved by smart use of SEO (search engine optimisation) and SEM (search engine marketing), as well as by publishing and distributing their own content. StateOfPR – Research report from Chartered Institute of Public Relations.

Social Media

Social Media Public Affairs Media SEO

Unlocking Revenue Potential With The Power Of PR

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership

Leadership SEO Measurement Reputation

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

OCTOBER 25, 2022

It’s expanded to include public affairs and government relations as the norm.”. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

Communications

Communications Crisis Internal International

Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

JUNE 8, 2021

She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations. Nicole wore many hats there, managing everything from PR and social media to content development and SEO. First taste of solo PR freedom.

Meeting

Meeting Public Affairs Trade Shows Journalism

Who Can Be a Solo PR Pro Now?

Solo PR Pro

MAY 8, 2018

Corporate communications. Public affairs. Search Engine Optimization (SEO). As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Direct advertising. Event planning.

Public Affairs

Public Affairs Internal International Community

Improve Your Grassroots Communication: Q&A With Mark Reilly

Cision

JUNE 13, 2016

ET Cision’s Mark Reilly and public affairs campaign strategist Mike Panetta of Beekeeper Group will discuss how to not only reach your audience, but motivate them to take action. It’s free and since a lot of your traffic is probably coming from Google searches to begin with, it’s extremely useful for SEO.

Communications

Communications Social Media Meeting Public Affairs

EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

NOVEMBER 7, 2019

EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.”

Communications

Communications Crisis Communications Media Crisis

Event Sustainability — The Triple Bottom Line

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government

Government Measurement Groups Corporate

6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

DECEMBER 8, 2022

Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). Holly is now the vice president of corporate branding and partnerships at Polaris. Molly is the chief communications and public affairs officer with Shipt. That’s a pretty incredible ride.

Marketing

Marketing Leadership Creativity Internal

Back to the future of PR at FutureComm15

Stuart Bruce

JUNE 24, 2015

Using full page display advertising (paid) in trade magazines in 30 countries to explain a corporate merger that created the biggest company in the world in that sector. FutureComms15: The death of SEO and the rise of the brand story | Sarah Hall writes up the SEO panel on how it is moving from technical expertise to people expertise.

Advertising

Advertising Advertising Content Marketing Case Study

Essential Guide To Effective Communication Measurement For CMOs

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.

Measurement

Measurement Communications Crisis Communications Crisis

Is PR dead… definitely for the 10th time?

Stuart Bruce

AUGUST 5, 2020

was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Report

Report Communications Marketing Publicity

The Value Of A Global PR Network

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency

Agency Internal International Meeting

Amplify Your PR Wins

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference

Conference Consumer Social Media Google

ICCO World PR Report is positive and negative

Stuart Bruce

NOVEMBER 4, 2020

It reveals an industry where 61% of PR firms are … © Stuart Bruce - ICCO World PR Report is positive and negative was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age. The ICCO World PR Report 2020 provides a mixed picture of the global PR industry.

Report

Report Industry Communications Publicity

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024.

Strategy

Strategy Company Communications Construction

The 2019 PR/Media Test

Flatiron Communications

FEBRUARY 2, 2019

Q22) What is the difference between public affairs and public relations? _. Q24) Which corporate executive suffered the greatest loss in reputation in 2018? Margaret Sullivan _Washington Post. Q4) Complete this sentence: Cheddar is the first . _. Q5) What do the following acronyms stand for?

Media

Media Public Affairs Journalism Retail