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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

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Senior PR practitioners lack digital and social media management skills

Stuart Bruce

They can learn how media relations can be improved by smart use of SEO (search engine optimisation) and SEM (search engine marketing), as well as by publishing and distributing their own content. StateOfPR – Research report from Chartered Institute of Public Relations.

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Unlocking Revenue Potential With The Power Of PR

Landis PR

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. An intangible, yet essential, aspect of PR’s impact is brand recognition.

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PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

SEO is another skill that is shockingly low on the sought after skills list from recruiters with just 7% for junior practitioners and 8% for senior practitioners. Also on the up by six points is public affairs and lobbying.

Publicity 134
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

It’s expanded to include public affairs and government relations as the norm.”. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

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Is there still a place for PR wire services in the 2018 communicator?s toolbox?

Communications Conversations

I’ve found wire services to be helpful for SEO, but rarely a driver of impactful coverage outside of true hard news – earnings, M&A, etc. Susan Beatty, vice president-public affairs and communications, U.S. News wires are just one small component in a increasingly complex and diverse digital media environment.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

Nicole wore many hats there, managing everything from PR and social media to content development and SEO. So I took the job as a public affairs manager, and I think it was good that I did it because I was in the role for a year and decided that having a full-time job again was not for me.”. First taste of solo PR freedom.

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