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Spotlight on a Solo PR Pro: Meet Shirley Johnson

Solo PR Pro

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. Cross-country career path.

Meeting 107
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Behind the Headlines With Fred Lake

Cision

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. My first job was a news editor, where I decided to write health features. I then became an editor of the school newspaper, and later, a reporter in college. It’s been an incredible career experience.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Will they be writing their own articles, for example, or will you need a freelance team? Create content.

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Cultures of Corruption

Mindful Marketing

” “Corporate culture will be developed one way or another. A recent New York Times article described how consultants from the firm “devised an elaborate arrangement” to enable Perrigo, a leading pharmaceutical company, to dodge federal income taxes of over $100 million. This better be a wake-up-call for EY.”

Ethics 90
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

As president, she’ll lead the company’s operations and corporate strategy. The volume is coming from health, pharmaceutical, education and government sectors. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. in 2019, reaching a record $4.5

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Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. The best way to spend an additional 10% is identifying the practice area that generates the most revenue, and hiring a content writing company to compose 10,000 to 15,000 words of online content about it.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.