Contently - Strategy

JANUARY 26, 2023

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Will they be writing their own articles, for example, or will you need a freelance team? Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. My first job was a news editor, where I decided to write health features. I then became an editor of the school newspaper, and later, a reporter in college. It’s been an incredible career experience.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Mindful Marketing

JULY 16, 2022

What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity? ” “Corporate culture will be developed one way or another. ” Witzel acknowledges that fixing a corrupt corporate culture is a far-from-easy, long-term proposition. the list goes on.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52