Onclusive
APRIL 27, 2020
This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights. Lona Therrien.
Sword and the Script
DECEMBER 21, 2021
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Data-driven PR.
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Deirdre Breakenridge
NOVEMBER 16, 2016
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.
Shift Communications
NOVEMBER 30, 2015
Call me old school, but I think a cool, clean, compelling corporate website is still an important part of any company’s approach to the marketplace. The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. Maybe a mobile-only site? The one you’re visiting now.
Shift Communications
NOVEMBER 13, 2017
An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Vice President, Marketing Technology. What do they talk about? Christopher S.
Shift Communications
OCTOBER 26, 2017
Implications for Marketing and PR. While the Chief Digital Officer may not have a direct connection to corporate communications, public relations, or marketing, their work directly impacts us. The CDO knows where all the data is and how it’s being used. Vice President, Marketing Technology. Christopher S.
Waxing UnLyrical
JULY 18, 2016
Measuring Mobile Marketing Requires Different Metrics. Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.”
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