Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Why: “Unfortunately there is no silver bullet measurement tool. ” Yea baby! Based in the Washington, D.C.,

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Shift Communications

OCTOBER 26, 2017

Implications for Marketing and PR. While the Chief Digital Officer may not have a direct connection to corporate communications, public relations, or marketing, their work directly impacts us. Robust governance, to ensure nothing gets lost along the way. Flexible people and culture, willing and eager to change.

Strategy 109

Strategy Government Data Analysis 109

Onclusive

MARCH 2, 2021

Organizational culture consists of the collective values, beliefs, norms and principles which influence the behavior of people as members of the organization – akin to a ‘corporate personality’. b) what if the PR/Communications team can’t accurately interpret/explain the nuances in the data analysis?

Data 312

Data Communications Data-Driven PR Analytics 312

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Onclusive

MARCH 17, 2021

Focusing on analytics for justifying their existence/ROI for budget as the overarching goal of the data-driven initiative instead of an analytical approach for actionable insights to enable PR/Communications’ critical mission of building/improving the organization’s reputation.

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

JUNE 28, 2018

The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece. Formal third-party research builds thought leadersip.

Storytelling 149

Storytelling Data Survey Financial 149

Beyond PR

MARCH 30, 2018

That might take “semi-supervised learning,” where PR or corporate comms professionals do some of the AI “training” and leave some aspects up to the machines. Next Steps For AI And The PR Sector. If you’re a data-driven PR shop, you may have a head start on what AI could do.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

FEBRUARY 23, 2015

This is where data-driven PR has a chance to shine. Every client has data or access to data. Instead of pitching a bland corporate announcement, make something interesting with their data! A PR professional who has lost the trust of their network is someone who had only short-term vision.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

NOVEMBER 9, 2015

These tools were previously the domain of only the wealthiest mega-corporations, but are now broadly available to anyone with Internet access and a reasonably modern computer. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

These tools were previously the domain of only the wealthiest mega-corporations, but are now broadly available to anyone with Internet access and a reasonably modern computer. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

These tools were previously the domain of only the wealthiest mega-corporations, but are now broadly available to anyone with Internet access and a reasonably modern computer. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data.

Analytics 60

Analytics Analysis Data Tools 60