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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television.

Corporate 178
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. This helps understand the key points of an article without having to spend time reading the entire document. The quality of queries changed too as the web evolved.

Reddit 174
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Future of PR: 2020 edition

Stephen Waddington

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. If you work in issues and crisis it can be especially acute. It’s an issue that is quickly rising up the corporate agenda.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92
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Maxim Behar: Politics in the modern world must be entirely dependent on the opinion and operations of business

Maxim Behar

And the whole society must teach this generation that it must work very hard according to corporate standards, be very responsible, i.e., things that are missing as a value system in them. By the way, a year ago, before one of the elections - if I'm not mistaken, it was last March or April, I suggested it in the newspaper "24 Chasa".

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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

What are some of the key takeaways you want PR pros to keep in mind from the Promise and Pitfalls documents? I can’t take a very technical document from my company, put it into ChatGPT and ask it to give me a summarized version because of the nature of the information that we have. Then it became all digitized and computers.

Ethics 82
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020.

Publicity 128