Solo PR Pro

MARCH 3, 2020

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Stuart Bruce

JULY 15, 2014

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

5W PR

JUNE 15, 2020

It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response. That doesn’t mean pandering.

Crisis 113

Crisis Digital PR Retail Reputation 113

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

Prohibition

DECEMBER 9, 2021

To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications. But unfortunately a crisis can strike at any time.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter how eloquent your social media rulebook is, every multi-location retailer or franchisor should have tools in place so you can immediately learn of an errant local manager’s racist or sexist social posts.

Instagram 98

Instagram Crisis Local Privacy 98