Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility
PRSay
DECEMBER 18, 2019
Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. Tip 1: Live your values. Tip 5: Keep the team on-message.
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