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Top Ways to Improve Brand Reputations

Critical Mention

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. Priscilla Osorio.

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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. Tip 1: Live your values. Tip 5: Keep the team on-message.

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Hockey Canada is our national governing body for all amateur leagues of the sport. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. 3) Sports is an Inherently Risky Bet . The Scandal .

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. This global communication firm evolves, promotes and protects the brands and reputations of businesses and organizations. Edelman PR.

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Gary Lineker faces a dilemma: toe the BBC line or be a social media influencer

Mark My Words

The Guardian The BBC’s decision to take Gary Lineker off air leaves its most outspoken personality with a potentially career-defining decision, as the corporation looks to risk its reputation to make a public example of one of its biggest stars. The BBC has struggled with the outspoken Lineker.

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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

She has experience in corporate reputation management and crafting earned media stories. Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. And he did beautifully.

Media 96
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Barbie dominates August brand coverage

NewsWhip

The Daily Mirror had a viral article with more than 65k engagements that claimed that the reason that Messi signed with Adidas in 2006 was because Nike turned down a request from the soon-to-be superstar’s father for more sporting apparel. All in all, not a great month for Nike’s reputation.

Brand 78