ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality.

Fashion 255

Fashion Reputation Social Media Brand 255

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Be flexible and creative. Crisis communications is an important aspect to tackle as a business owner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. I’m hard-pressed to think of any issue on the corporate side which has risen to the level of a public policy issue where you couldn’t have found the canary in the coal mine first.

Report 225

Report Media Advertising Advertising 225

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. And, the reality is, in this digital world, relevance is even more important than reputation. So, I really doff my cap at this really creative use. W2O rebranding to Real Chemistry | Jump to text. COVID changing healthcare storytelling | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Waxing UnLyrical

OCTOBER 17, 2011

Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. positive, neutral or negative) and prioritized according to potential reputational impact. The Break-Up campaign was very much a collaborative effort.

Publicity 87

Publicity Banking YouTube Social Media 87

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202

Media Storytelling Technology Data 202