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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Atlanta Journal Constitution reported that NCAA’s provisions will “severely limit the market for athletes” and that the association merely told its member schools to “consider” changing its rules. Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another. Related reading: The best marketing strategies for nonprofit organizations.

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Going Viral Is Not a Video Strategy

Contently - Strategy

So you post the clip on your company’s new YouTube page. This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. Every minute, 400 hours of video are uploaded to YouTube. That reality means your content will get lost without a clear video strategy.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. What do you think of the ad and the subsequent viral response?

Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

One customer affected by the storm was YouTube influencer Chad Alan—and Disney enjoyed the fruits of his outreach. Mr. Alan and his mother have been documenting their trip — and Mr. Alan’s toy purchases — on his YouTube channel , which has more than 785,000 subscribers. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Related reading: As Instagram mulls concealing ‘likes,’ marketers must rethink their approaches.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. Starting in 2013, brands started hiring journalists to work on their content programs.

Once Upon a Time…3 Keys to Good PR Storytelling


In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Best Practices Featured Storytelling xpotomac

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Hello, communicators: Nathalie Balda, senior social marketing manager for Prime Video at Amazon, took part in a spreading joke format that applies a pun to your industry. Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise.

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts. Most of the time, viral content raises brand awareness, and then your work has just begun.

Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

In January 2020, Mower used the “Hygiene, Hub, Hero” content-development model to design a social media strategy for our client, Westchester County Tourism. The content-marketing framework was originally developed by Google as a guide for growing an audience on YouTube.

‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000

PR Daily

Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more. We will continue to invest selectively in direct-to-consumer platforms and touch all consumers with Individual Data Driven Marketing.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more. Are you increasing audio content (podcasts, Clubhouse, etc.)

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more. Though the move might come as a surprise to some, Redbox has been making strides in digital-first content.

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Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

The announcement was met with mixed reactions as Facebook is facing backlash from its decision to pull news content from Australian outlets from its platform. The decision appears to be the most restrictive move Facebook has ever taken against content publishers.

4 ways engagement was Super Bowl’s marketing MVP

PR Daily

As PR and marketing pros seek to break through the noise and capture as much of the spotlight as they, social media interaction is crucial. Engagement can elevate lukewarm marketing efforts. — Twitter Marketing (@TwitterMktg) February 3, 2020.

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy. Insider reported: “As we prepared to launch Baby Nut, we knew our fans would want as much content as they could get.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Also: YouTube influencer shares tips to quell health care ‘misinformation,’ CollegeHumor lays off almost all its staff, and more. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

However, brand managers increasingly are facing the tough decision to potentially lose the huge Chinese consumer market or face growing criticism from consumers in the United States and other countries. LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping. Twitter users quickly ridiculed the marketing move: Are people having trouble pouring it into a glass?

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5 ways to use hero videos to drive your message

PR Daily

So you want to bag a viral video? Yet it turns out there is no template for making your video go wild on the internet, says Benton Crane, chief executive officer of Harmon Brothers , a Utah agency behind some of the most viral ads in internet history. In his Ragan Training video, “Secrets to make your videos so good, they don’t have to go viral,” Crane warns that you cannot predict virality. Content Marketing Marketing Visual & Video Communications

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T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

Good morning, PR pros: Though most organizations are ramping up their PR, marketing and social media campaigns with messages of love in advance of Valentine’s Day on Friday, San Antonio Zoo took a different route. FREE DOWNLOAD: How to create content that converts leads into sales ].

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Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. Image courtesy of B2B Marketing.

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. He created a single piece of content, and suddenly, millions of people knew about his business. The brand’s success was about more than just going viral or getting lucky.

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

Why you should care: Engaging in unethical PR and marketing behaviors will come back to haunt your organization’s reputation. Though YouTube requires its users to be at least 13 years old, a recent Pew Research Center study found that videos that either targeted or featured children received three times more views. The finding underlines the platform’s struggles to police content , especially considering the staggering amount uploaded daily.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. In a story for The New York Times , several market solutions that use AI to offer simultaneous transcripts of conversations, business meetings and more are generating interest in the business community. We asked what the most important platform was for your video efforts, and the vast majority said YouTube and Instagram were the top priority.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more. Here are today’s top stories: Marketers serve up tweets on #NationalSandwichDay. Jimmy John’s also played off the viral sandwich’s fame with its tweet: Celebrate #NationalSandwichDay with the best fried chicken sandwich around. Again, it’s not about the content of Blitzchung’s message.

CDC ponders partnership with Dollar General for COVID-19 vaccines, BuzzFeed slammed for recent layoffs, and TikTok introduces anti-harassment features

PR Daily

We also want to maintain high traffic, preserve your most powerful journalism, lean more deeply into politics and breaking news, and build a stronger business for affiliate revenue and shopping content.”.

Video Production Trends For 2020


The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Storytelling is what makes us human, as they make the message relatable.

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Miami Heat and Twitch denouce athlete’s anti-Semitic slur, Society of Editors backtracks its response to Prince Harry and Meghan, and Lego’s 2020 sales hits five-year peak

PR Daily

Why it’s important: Whether working with employees, content creators or influencer partners, prepare crisis plans in advance so you can respond to crises such as Leonard’s now viral Twitch stream. Do you use slang terms and phrases within your PR, marketing and social media campaigns?

Chris Harrison steps back from ‘The Bachelor’, Indianapolis Museum of Art issues apology for job listing, and IHOP cancels Pancake Day promo

PR Daily

ABC 7 Chicago reported : Kirkconnell first found herself in hot water after a TikTok went viral, claiming to show her liking posts with the Confederate flag and even sharing QAnon conspiracy theories. — YouTube (@YouTube) February 16, 2021. Got a future YouTube star?

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

The video is a great example of the power of storytelling—along with a reminder to emphasize authenticity in your tales. How can you make your storytelling efforts more authentic and meaningful? 7 hints to help create viral content. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

NYT acquires ‘Serial’ production company, Nike braces for layoffs, and KFC crocs are coming soon

PR Daily

bought Serial Productions, the company behind viral podcasts “Serial” and “S-Town,” also joining a “strategic alliance” with podcast “This American Life.” They may continue to do, of course — especially if they’ve built a YouTube fan base for their work and no deal prevents it.

30 Social Media Ideas In 30 Minutes


I recently had a chance to attend and moderate a panel discussion at the “ 4th Annual Social Media Conference for PR, Marketing and Communications,” organized by Ragan Communications and hosted by Disney Parks at The Yacht Club Resort & Conference Center at Walt Disney World (I’ll refer to the conference by the #RaganDisney hashtag from this point on). Content Storytelling. 27. “My tip is to appreciate the power of crowdsourced content.

Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings

PR Daily

Good morning, PR pros: You probably remember the viral video of a BBC Skype interview gone wrong when the interviewees’ kids barge into the room: According to new research, such missteps are becoming more common. In its survey of 800 organizations, marketing agencies and marketing professionals, Cheq estimated that 15% of marketers’ advertising costs are lost because of fake influencer numbers and other factors. Study: How to make the most of your YouTube channel.

10 companies with outstanding social media presences

PR Daily

There's been endless debate over the last few years as to whether or not social media marketing is dead. Recently, the Content Marketing Institute finally put the debate to rest—or tried to—with a podcast arguing that social media isn't actually dead, we're just using it wrong. The good news is that there are still plenty of companies that are rocking social media marketing and can inspire the masses to follow suit with their perfected strategies.

How to Leverage Emotions to Boost Digital PR


So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. When your target audience feels entertained and happy, they are more likely to share the content. Unveiling surprising facts or data can also make your online PR content go viral.

Delta requires new employees to get vaccinated, the best times for posting on Twitter, and Bill Gates defends reputation as relatable philanthropist

PR Daily

Twitter’s levels of engagement were consistently high during all weekdays in 2020, which “could reflect the ongoing attention to developing news and updates, as well as the platform’s role as a place for entertainment via viral Tweets and memes,” the report states.

Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today


Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? (We’re To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs.

How the Explainer Changed Digital Media Forever

Contently - Strategy

On the whole, digital media doesn’t just tell stories anymore; it answers questions and anticipates follow-up inquiries, delivering explanatory content on intricacies you might have missed. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote. Are explainers the future of content marketing?