Why ‘going viral’ is overrated

PR Daily

In case you’re wondering, the most popular video on YouTube is the toxic brain worm Baby Shark Dance. Digital has screwed up our idea of what it means to go viral. An old stat I found said that over half of YouTube videos have less than 500 views. Views are nice.

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Going viral: 6 mistakes content marketers make

PR Daily

Have you wondered why you’ve never created viral content? It could be that habits you’ve developed in creating ordinary content prevent you from creating it. Other habits that work well enough for daily posts can block you from writing content fit to spread far and wide. Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. Contentment and sadness are weaker emotions.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Atlanta Journal Constitution reported that NCAA’s provisions will “severely limit the market for athletes” and that the association merely told its member schools to “consider” changing its rules. Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another. Related reading: The best marketing strategies for nonprofit organizations.

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Going Viral Is Not a Video Strategy

Contently - Strategy

So you post the clip on your company’s new YouTube page. This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. Every minute, 400 hours of video are uploaded to YouTube. That reality means your content will get lost without a clear video strategy.

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4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video.

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . You can control the content your brand chooses to publish and promote, but you can’t do the same for the content that others post about you. Priscilla is the marketing coordinator for Critical Mention.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. What do you think of the ad and the subsequent viral response?

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Let’s say you post a cat video on YouTube. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! A key factor is social back traffic from people sharing your content.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. Starting in 2013, brands started hiring journalists to work on their content programs.

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Let’s say you post a cat video on YouTube. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! A key factor is social back traffic from people sharing your content.

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

One customer affected by the storm was YouTube influencer Chad Alan—and Disney enjoyed the fruits of his outreach. Mr. Alan and his mother have been documenting their trip — and Mr. Alan’s toy purchases — on his YouTube channel , which has more than 785,000 subscribers. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Related reading: As Instagram mulls concealing ‘likes,’ marketers must rethink their approaches.

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Viral Math for Loop Designers

Doctor Spin

Let’s say you post a cat video on YouTube. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses.

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Post, Ping and Pray is *Not* a Content Marketing Strategy

Shift Communications

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. Back in the day it was a (so-called) “viral video” cuz those were cool. The content changes but the marketing strategy rarely evolves – beyond the addition of new outposts, e.g.: “We’ll tweet it; we’ll post it to Facebook; we’ll upload it to (YouTube or Slideshare); we’ll post it to our LinkedIn page; and pin it on Pinterest!”.

5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Content fodder!

3 lessons from viral content at Ford

PR Daily

Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. million views on YouTube, is just one example of creative content the carmaker is sending down the assembly line. Ford opens its books on its strategy in the Ragan Training video " How to integrate content marketing in the real world-best practices and pitfalls to avoid.".

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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Hello, communicators: Nathalie Balda, senior social marketing manager for Prime Video at Amazon, took part in a spreading joke format that applies a pun to your industry.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise.

6 pros and cons of using YouTube for marketing

PR Daily

The future of content marketing is video. YouTube is ready for the challenge, with 300 hours of content uploaded every minute. Should you use YouTube to embrace video this year in your content marketing strategy? Consider these pros and cons that can help you decide if the platform is right for you: The pros of YouTube marketing. Viral effect. That means you must deliver clickable and shareable content.

5 cheap ways to pump up your content marketing

PR Daily

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online, but not many businesses actually see real results from their content efforts. The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. Content marketing often lacks a plan, or any type of a strategy behind it. Content builds trust and loyalty.

How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

We saw an opportunity to increase diversity and representation in our content and the consumer tech industry as a whole, particularly with people 50 and older who have great spending power and remain underrepresented in the social media and influencer space.

5 Places to Listen to Ensure Your Content Marketing is Spot-On

Beyond PR

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Content fodder!

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts. Most of the time, viral content raises brand awareness, and then your work has just begun.

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

As PR and marketing pros consider how NFTs might fit within their strategies and campaigns, add bulking up donations and supporting purpose-driven initiatives to the list of ideas. Do you use slang terms and phrases within your PR, marketing and social media campaigns?

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Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

In January 2020, Mower used the “Hygiene, Hub, Hero” content-development model to design a social media strategy for our client, Westchester County Tourism. The content-marketing framework was originally developed by Google as a guide for growing an audience on YouTube.

‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000

PR Daily

Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more. We will continue to invest selectively in direct-to-consumer platforms and touch all consumers with Individual Data Driven Marketing.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more. Are you increasing audio content (podcasts, Clubhouse, etc.)

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more. Though the move might come as a surprise to some, Redbox has been making strides in digital-first content.

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Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

The announcement was met with mixed reactions as Facebook is facing backlash from its decision to pull news content from Australian outlets from its platform. The decision appears to be the most restrictive move Facebook has ever taken against content publishers.

5 ways to use hero videos to drive your message

PR Daily

So you want to bag a viral video? Yet it turns out there is no template for making your video go wild on the internet, says Benton Crane, chief executive officer of Harmon Brothers , a Utah agency behind some of the most viral ads in internet history. In his Ragan Training video, “Secrets to make your videos so good, they don’t have to go viral,” Crane warns that you cannot predict virality. Content Marketing Marketing Visual & Video Communications

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4 ways engagement was Super Bowl’s marketing MVP

PR Daily

As PR and marketing pros seek to break through the noise and capture as much of the spotlight as they, social media interaction is crucial. Engagement can elevate lukewarm marketing efforts. — Twitter Marketing (@TwitterMktg) February 3, 2020.

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

However, brand managers increasingly are facing the tough decision to potentially lose the huge Chinese consumer market or face growing criticism from consumers in the United States and other countries. LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping. Twitter users quickly ridiculed the marketing move: Are people having trouble pouring it into a glass?

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Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy. Insider reported: “As we prepared to launch Baby Nut, we knew our fans would want as much content as they could get.

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

Good morning, PR pros: Though most organizations are ramping up their PR, marketing and social media campaigns with messages of love in advance of Valentine’s Day on Friday, San Antonio Zoo took a different route. FREE DOWNLOAD: How to create content that converts leads into sales ].

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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. He created a single piece of content, and suddenly, millions of people knew about his business. The brand’s success was about more than just going viral or getting lucky.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Also: YouTube influencer shares tips to quell health care ‘misinformation,’ CollegeHumor lays off almost all its staff, and more. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral.

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

Why you should care: Engaging in unethical PR and marketing behaviors will come back to haunt your organization’s reputation. Though YouTube requires its users to be at least 13 years old, a recent Pew Research Center study found that videos that either targeted or featured children received three times more views. The finding underlines the platform’s struggles to police content , especially considering the staggering amount uploaded daily.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. Image courtesy of B2B Marketing.

Generational Targeting: How to Market to Everyone

Cision

What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. Featured Trends content marketing IABC

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