Content Marketing Product Launch Technology Writing 
ReimaginePR
JUNE 13, 2016
What, you didn’t think you needed to create a story for your product launch? In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. They’re just the tangible components of a product. Click To Tweet.
Sword and the Script
JANUARY 3, 2023
Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. And in B2B marketing it already does. But just 2% said “always.”.
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Prohibition
FEBRUARY 2, 2024
In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Great work from McVitie’s!
Shift Communications
OCTOBER 16, 2017
One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What impact will reading the content have, or what impact will you suffer if you don’t read it? Suppose we want to promote our company’s new product launch.
Shift Communications
OCTOBER 16, 2017
One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What impact will reading the content have, or what impact will you suffer if you don’t read it? Suppose we want to promote our company’s new product launch.
Sword and the Script
NOVEMBER 4, 2014
Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” Some of these included a) contact the writer b) contact the editor c) write a letter to the editor in response. Use your own product. The company sent out its press release about the settlement at 1 p.m.
PR 20/20
JANUARY 15, 2019
If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Forbes: Benefit-Driven Content.
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