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Everything You Need to Know About Earned Media

Critical Mention

Good or bad, every mention is an opportunity to shape your brand’s reputation. Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. . Always know who’s talking about your brand with real-time media monitoring. Until next time!

Radio 104
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How to Turn Earned Media into Brand Endorsements

Critical Mention

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy.

Brand 103
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4 Skills All PR Pros Should Have

Critical Mention

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. What you once thought was going to bring positive attention to your organization has done the opposite, and now you have to go into full PR mode to protect your brand’s reputation.

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

Influencers are successful because their contents seem authentic and personal; people feel they are being advised, as opposed to traditional marketing that tries to hard-sell products with false claims and promises. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Brand 135
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. With no boundaries, everyone wins. Edelman PR. Until next time! Critical Mention.

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Why and How to Switch Media Monitoring Platforms

Critical Mention

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

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PR Trends to be Aware of for 2021

Critical Mention

The influence of the internet can make or break your reputation if you are not careful. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Social Awareness. SCHEDULE A DEMO.

Trends 105