Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” So, how do you start to be a voice that is heard and trusted? That is the time to create balanced and business-like content. An active thought leadership program needs a content calendar that is eminently doable. Photo courtesy of Unsplash.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. Executive leadership expects an announcement to be made. Content Marketing *is* PR. by Frank Strong. One hundred and forty seven.

Trade Shows 119

Trade Shows Conference Pitching Meeting 119

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Only 20% of people will read the rest of your content, though.

Writing 88

Writing How To Media Guidelines 88

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Contently - Strategy

SEPTEMBER 10, 2020

” It was like, “Let’s figure out how to have quality people on the podcast to tell great stories. What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side.

Brand 71

Brand Branding Marketing Facebook 71

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74