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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.

Avoid these 11 content marketing mishaps

PR Daily

If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. You could develop content to entertain and never sell, but what if people really. When editing, you're too focused on optimizing content.

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. MEASURED THOUGHTS.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Report: Only 10% have extensive plans for a return to work

PR Daily

Eight out of 10 respondents say the communication function is “very involved” in communicating internally about COVID-19 and 75% say the CEO is “very involved.”. Safety guidelines (84%), COVID-19 updates (79%) and new organizational procedures/policies are the top three topics shared with employees, according to the survey. We believe employee engagement and internal communications are today’s currency of the realm,” they write.

4 Teamwork Tips for Content Marketers and Product Managers

Beyond PR

The strength of this relationship depends on products that make customers’ lives easier and content that shows them how. And accomplishing both of these things hangs on the strength of another relationship: The relationship between marketers and product managers. When product and marketing teams are aligned, brands can take their product launches to the next level — inspiring customers to adopt, support, and even advocate for a new product.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more. MEASURED THOUGHTS.

Travel 103

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. MEASURED THOUGHTS . — Twitter Marketing (@TwitterMktg) July 9, 2020.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Hello, communicators: Jake Sanders, content strategist and owner of POSMarketing, shared the debut of “ROI: The Musical” for communicators’ stay-at-home enjoyment: *World Premiere* | "ROI: The Musical" | A comedy-musical-podcast-experience for anyone in business that's ever asked, "RO-Why are we doing this?" — Twitter Marketing (@TwitterMktg) April 27, 2020. MEASURED THOUGHTS.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

The social media platform said its workplace measures while staff sheltered in place have been successful, and said that while “opening offices will be [its] decision, when and if [its] employees come back, will be theirs.”. MEASURED THOUGHTS. You can also learn more about these findings during PR Daily’s Media Relations & Measurement Virtual Conference , May 14-15.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

Also: Consumer Electronics Show 2021 will be entirely online, the NFL shares a conversation about allyship and workplace culture, Twitter to remove links to hateful content, and more. Mattel partnered with She Should Run on the Barbie dolls and marketing campaign. MEASURED THOUGHTS.

How to Create a Content Contributor Guide


When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Think of your content contributor guide as a map for creatives to follow. Most successful content programs have a clearly defined scope.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. The organization used Feta, a Newark Liberty International Airport K-9 member, to share tips about wearing masks: View this post on Instagram. Fata, from Newark Liberty International Airport wants to give you some pointers on wearing face coverings. So here’s our handy guide to help based on the @CDCgov social distancing guidelines. ?

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. MarketWatch reported : “We are constantly exploring new ways to invest in our people, enhance morale and boost recruitment and retention,” Ferril Onyett, Taco Bell’s senior director of global training and international HR, told MarketWatch in an emailed statement.

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

Here are today’s top stories: Airbnb pauses marketing campaigns. The rental company has suspended its marketing efforts as its top executives take 50% salary cuts—and its founders will take no salary for six months. By hitting the pause button on marketing campaigns, Airbnb estimates it will save $800 million. WHO’s Twitter timeline is also full of retweetable images and videos that carry guidelines and information to further fight the spread of COVID-19.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more. Why it’s important: Creating information and content is only one part of helping your audience access information and answer questions. Consider ways you can also curate content that already exist, such as lists of classes or free tools for your employees, videos that your clients can share, and other helpful resources. MEASURED THOUGHTS.

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more. MEASURED THOUGHTS. Fractl agency’s marketing director, Amanda Milligan, recently shared a list of “content ideas for every niche” during the pandemic. You can check out the entire list of searches and content ideas here.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. CNBC reported : By some measures, the average skill now lasts just six years , which means that workers should be well-equipped with the skills to adapt to the changing work environment. Use your prowess to educate online communities about savvy content consumption—and make sure you’re examining posts before you share them.

Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

PR/social media pros take note: FTC publishes “Disclosures 101 for Social Media Influencers” – new guidelines covering the degree a social media influencer must disclose his or her relationship with an organization. Marketers, this means that you might soon find more effective ways of reaching certain demographics on the Facebook-owned app. Top takeaways include: Specify your content goals. MEASURED THOUGHTS.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. MEASURED THOUGHTS. How are you adjusting your content and marketing campaigns?

WarnerMedia?s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

PR Daily

Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more. WarnerMedia also announced it was giving $500,000 to its content innovation program, OneFifty, to “seed issue-focused creative ideas from communities who often go unheard.”. MEASURED THOUGHTS. Are you talking more about mental health and wellness right now with internal and external audiences?

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

The message can serve as an example of how to tailor your PR and marketing messages in ways that resonate, inoffensively, during a crisis. MEASURED THOUGHTS. The social media platform is continuing to crack down on COVID-19 content to stop the spread of misinformation, and it warned content creators that more videos might be pulled as its automated systems could flag content that doesn’t end up violating the platform’s community guidelines.

Apple details its reopening, Facebook acquires Giphy, and JCPenney files for bankruptcy

PR Daily

Both Facebook and Giphy promised that the images will remain available to use, but communicators should keep an eye on the move for any changes that could affect their social media and content strategies. The company’s head of retail, Deidre O’Brien, recently published a letter in Apple’s newsroom detailing its measures to reopen its stores. It’s not just dating apps commiserating with the pain of quarantine and sanitation measures throughout the crisis. MEASURED THOUGHTS.

Snap stops promoting Trump, Wendy’s dedicates Twitter feed to Black voices, and Lucasfilm stands behind John Boyega

PR Daily

Our Discover content platform is a curated platform, where we decide what we promote. We have spoken time and again about working hard to make a positive impact, and we will walk the talk with the content we promote on Snapchat. We may continue to allow divisive people to maintain an account on Snapchat, as long as the content that is published on Snapchat is consistent with our community guidelines, but we will not promote that account or content in any way.

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

Content, particularly visual content, is key. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Everything is measurable and measured.

SEO 171

How Adidas' newsrooms create five great pieces of content a week

PR Daily

Adidas understands the need to produce weekly content rather than just a few ad campaigns a year. Tactical content innovation' is Adidas' marketing super power: It measures the effect of its newsrooms around the globe. Processes and metrics aren't as sexy as real-time content, but Adidas has put all three in place and will import its innovation tactics into all its marketing. Adidas marketers as reporters.

A 16-point checklist for content publishers

PR Daily

The same goes for publishing content. With so many moving parts to keep track of before you publish a piece of content, a checklist comes in handy. Here are the 16 items you must check before publishing content: Content. Does my content have a main takeaway? Go back to English 101—make sure your content has a thesis. Think through the steps you must take to implement any action that takes place beyond your content. Is my content useful?

8 Great Linked Tactics for Communicators


A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Linked tactics represent the destruction of silos within marketing communications, and the synergy that results when those silos are gone is what helps boost results. Email Marketing and….Everything

The Difference Between Empathetic Marketing and Fake Empathy

Contently - Strategy

It’s understandable to a degree: every brand marketer wants to convey empathy for their audience, but that goal gets complicated when the stakes are “burger commercial about depression” high. There is a way out of the empathy trap without abandoning content marketing entirely. Some marketers have an empathy problem. Companies build dedicated audiences by trying to relate to their unique circumstances and creating useful content.