11 Content Marketing Mistakes to Avoid


If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.

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Avoid these 11 content marketing mishaps

PR Daily

If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. You could develop content to entertain and never sell, but what if people really. When editing, you're too focused on optimizing content.

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet.

How to Measure the Quality of Your Content

The Proactive Report

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. Can you measure the quality of your content? But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item?

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. But new restrictions on public gatherings and social distancing guidelines left Alice’s Table struggling to figure out how to bring people together. Branding Content Marketing Crisis Communications External Communications Marketing Measurement Media Relations PR Industry Storytelling Visual & Video Communications

7 tactics to make the most of pay-per-click marketing

PR Daily

Despite a pivot toward content marketing, PPC can be cost-effective and quite successful—if you know its particulars. Follow these guidelines to save yourself money and undue aggravation. . The rumors about pay-per-click marketing’s demise are greatly exaggerated. A common mistake beginner marketers make is setting all their keywords as “broad match.” The post 7 tactics to make the most of pay-per-click marketing appeared first on PR Daily.

Report: Only 10% have extensive plans for a return to work

PR Daily

Safety guidelines (84%), COVID-19 updates (79%) and new organizational procedures/policies are the top three topics shared with employees, according to the survey. Communication leaders must track, measure and report the significant increases in employee engagement, collaboration and trust now in order to protect, fund and grow the bond in the future.”.

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Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. In order to financially support our in-shop employees, and based on SBA guidelines (1/3). We asked how much you’re relying on video to relay COVID-19 messages and content, and 35% of you said you’re creating a lot of videos, while 20% said they wish they were leaning more on the format.

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

Also: Marketers puzzle over which tactics yield peak ROI, Hostess debuts Twinkies cereal, and a solo PR practitioner shares a peek behind the curtain. The Washington Post reported : The decision to attach this message to some animated films was met with both praise from people who viewed it as an accountability measure and criticism from those who thought its wording was dismissive. MEASURED THOUGHTS.

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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Guest Post by Jen Zingsheim Phillips.

5 essentials for finding and partnering with a worthy influencer

PR Daily

Perhaps the most important—and yet most difficult—part of an influencer marketing campaign comes before you ever make a pitch. Finding the right influencers takes time, and according to a Mediakix survey , 61% of marketers still say it’s difficult to find influencers who properly align with their brand. Many marketers rely on follower count and engagement rate, assuming those metrics will help them find high-quality influencers. Quality of content.

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

These efforts, combined with cutting the parade’s participants by 75%, will help it maintain CDC guidelines during COVID-19. MEASURED THOUGHTS. These fact-checkers can and do rate climate science content.

10 tips for making website content easily accessible by voice search

PR Daily

With Siri, Alexa and other mechanized listeners helping consumers find everything from pizza to piñatas, marketers must tailor their online presences with an eye—and ear—to that trend. Voice search has become a crucial element in digital marketing. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. Marketers who embrace voice search optimization before their competitors will gain an advantage. Learn about Google’s voice search guidelines.

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How to use LinkedIn Groups to create marketing magic

PR Daily

It’s also an incredible (and free) marketing opportunity. Here are some best practices on how to optimize marketing opportunities via LinkedIn Groups. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. After finding a LinkedIn Group that aligns with your customer persona and marketing objectives, review the rules carefully. Many, for instance, have strict “no selling” guidelines to discourage personal promotions.

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Study: Effective influencer marketing requires authenticity

PR Daily

As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. The right influencers deliver new and untapped markets, creating strong connections between brands and target audiences. A new study, “Connections: Travel Influencers & Destination Marketing,” explores the relationship between brands and influencers. Be ready to talk about expectations and guidelines from the start.

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Why and how PR pros can create a content experience

PR Daily

Marketers and communicators must learn to properly package their content to reach new online audiences. Content marketing has become standard operating procedure for many organizations. However, it’s becoming increasingly important to focus on the “content experience.”. Content marketing encompasses the creation, distribution and analysis of content, whereas a content experience focuses on the content’s environment, structure and level of engagement.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

Also: Consumer Electronics Show 2021 will be entirely online, the NFL shares a conversation about allyship and workplace culture, Twitter to remove links to hateful content, and more. Mattel partnered with She Should Run on the Barbie dolls and marketing campaign. MEASURED THOUGHTS.

101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success. Luckily, these industries promote content production, which provides seemingly endless information about trends, capabilities, and new products. This post compiled 101 articles about PR, social media, and media monitoring/measurement to provide professionals with access to necessary, useful knowledge. Why Is PR Measurement So Important?

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. But a small percentage write long-form content.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. MEASURED THOUGHTS . — Twitter Marketing (@TwitterMktg) July 9, 2020.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. So here’s our handy guide to help based on the @CDCgov social distancing guidelines. ? The content can serve as a reminder that even serious information can be infused with humor, where appropriate. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS.

How to Create a Content Contributor Guide


When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Think of your content contributor guide as a map for creatives to follow. Most successful content programs have a clearly defined scope.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

Along with “clarifying” its ads policies to highlight prohibited content and messages, Google will limit targeting options for political ads to age, gender and location categories. state-level candidates and officeholders, ballot measures, and ads that mention federal or state political parties.”. “We Why it matters: Google’s announcement follows Twitter’s decision to ban political ads, as pressure on social media and search platforms grows to limit fake news and misleading content.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Hello, communicators: Jake Sanders, content strategist and owner of POSMarketing, shared the debut of “ROI: The Musical” for communicators’ stay-at-home enjoyment: *World Premiere* | "ROI: The Musical" | A comedy-musical-podcast-experience for anyone in business that's ever asked, "RO-Why are we doing this?" — Twitter Marketing (@TwitterMktg) April 27, 2020. MEASURED THOUGHTS.

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

However, setting guidelines can be tricky, especially in these polarized times. Use specific guidance from the NLRB and other government organizations to create your employee guidelines and consult a lawyer about what you can and can’t prohibit in the workplace. MEASURED THOUGHTS. It wrote: Employing more women brings a stock market boost, according to Morgan Stanley research on how diversity links to share prices.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. MEASURED THOUGHTS. Amazon, Market Basket, Wegmans Food Markets, Costco, Aldi, Sam’s Club, Walmart and Publix rounded out the top 10. The emails also include marketing employees cheering the decision to not require simulator training for the 737 Max planes.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

The social media platform said its workplace measures while staff sheltered in place have been successful, and said that while “opening offices will be [its] decision, when and if [its] employees come back, will be theirs.”. MEASURED THOUGHTS. You can also learn more about these findings during PR Daily’s Media Relations & Measurement Virtual Conference , May 14-15.

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

Here are today’s top stories: Airbnb pauses marketing campaigns. The rental company has suspended its marketing efforts as its top executives take 50% salary cuts—and its founders will take no salary for six months. By hitting the pause button on marketing campaigns, Airbnb estimates it will save $800 million. WHO’s Twitter timeline is also full of retweetable images and videos that carry guidelines and information to further fight the spread of COVID-19.

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more. MEASURED THOUGHTS. Fractl agency’s marketing director, Amanda Milligan, recently shared a list of “content ideas for every niche” during the pandemic. You can check out the entire list of searches and content ideas here.

How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

B2B PR Sense

A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands on marketers. Hubspot’s recently released State of Inbound report has provided us with key data that reveals what challenges are top of mind for marketers in 2017. 10 Hurdles That Today’s B2B Marketing Strategies Face. Actively participate in your content creation. Handpicked Related Content.

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Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more. Why it’s important: Creating information and content is only one part of helping your audience access information and answer questions. Consider ways you can also curate content that already exist, such as lists of classes or free tools for your employees, videos that your clients can share, and other helpful resources. MEASURED THOUGHTS.

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. MEASURED THOUGHTS. How are you adjusting your content and marketing campaigns?

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. CNBC reported : By some measures, the average skill now lasts just six years , which means that workers should be well-equipped with the skills to adapt to the changing work environment. Use your prowess to educate online communities about savvy content consumption—and make sure you’re examining posts before you share them.

What Goes in a Social Media Promotion Plan?


You can’t just post content, hope it reaches your target audience, and wait around while you come out on top with lots of adoring followers. This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. These are your guidelines to let you know if you’ve hit the mark. I have a fun idea.

Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

PR/social media pros take note: FTC publishes “Disclosures 101 for Social Media Influencers” – new guidelines covering the degree a social media influencer must disclose his or her relationship with an organization. Marketers, this means that you might soon find more effective ways of reaching certain demographics on the Facebook-owned app. Top takeaways include: Specify your content goals. MEASURED THOUGHTS.

TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%

PR Daily

If local guidelines allow and it’s safe to do so, in-person sales may also be available in certain areas. MEASURED THOUGHTS . I truly wish the current market demand could support the size of our workforce.

Influencer marketing: advice and guidance on working with influencers


This can prove problematic as followers may question the content and call influencers out for posting something that doesn’t seem like a genuine partnership, which many people are noticing with the influencers they follow. It’s worth taking some time to ‘get to know them’ and look at the type of things they talk about in their content to see if they’d be a good fit for your brand. Brands can face large fines if they do not stick to these stringent guidelines.