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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. SCHEDULE A DEMO. The post Succession Season Premiere: What Was All That Media Monitoring Talk About?

Media 162
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Interview with Ann Handley

Critical Mention

But Marketing fundamentals remain constant. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Full report. well, that’s everything.

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Four Earned Media KPIs to Track

Critical Mention

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. SCHEDULE A DEMO.

Media 76
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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. CLICK HERE TO REQUEST A DEMO OR CONSULTATION The post Crisis Comms, AI and Ethics: January Roundup first appeared on Burrelles.

Ethics 97
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Interview with Ann Handley

Critical Mention

But Marketing fundamentals remain constant. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Full report. well, that’s everything.

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4 Must-Have Features in an Email Marketing Platform

Critical Mention

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. SCHEDULE A DEMO.

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Top Marketing Data and Analytics Trends for 2019

Critical Mention

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. SCHEDULE A DEMO.

Analytics 105