Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Gather feedback from your sales and customer service teams. Segment your target markets.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Will your customer service team receive an increased amount of calls, what about your website and social media channels?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Marketing can also involve market research, product development, and branding.

Interviews 100

Interviews Publicity Technology Social Media 100

Critical Mention

APRIL 8, 2018

Once you come to the realization that media monitoring is the way to go (and if we’re lucky enough you decide to use Critical Mention—sorry, just had to plug), next up is convincing leadership. Remember, PR is a client-driven business—leadership is keenly aware of this fact. Increased reputation management.

Media 64

Media Software Leadership Customer Service 64

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. It’s a more digital content marketing focused role, which is part of the work that I really love. Sometimes that means taking care of their customer service needs. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60