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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

For example, the access of unauthorized information from a telecommunications company by a cyber criminal will potentially affect all of the clients and users while a successful phishing scam on a specific shopper will likely only compromise that individual consumer.

Privacy 294
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Tech & telecom industry earns brand intimacy points during COVID

Agility PR Solutions

The technology & telecommunications industry, which has historically performed well in developing brand intimacy with consumers, has become increasingly important in the daily lives of people across the country during the COVID-19 pandemic, according to new research from marketing intimacy agency MBLM.

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Pitching Tech Trends with CRN Managing Editor Phil Harvey

Cision

As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England. Harvey’s career started in the U.S. Blue Apron, not smart fridges.

Pitching 120
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Want More Fans? See 3 Brands’ Secrets

Cision

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

Brand 148
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McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. The article cites a telecommunications CEO who noted: …a cumbersome organizational structure was getting in the way of delivering the top-notch customer service that the CEO had designated as a strategic priority.

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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. Reputational damage generally results from a gap between what a company says—and what it is perceived to have done, or not done. TalkTalk lost $1.4