McKinsey: 5 Factors Driving a New Golden Age of Marketing
Sword and the Script
MARCH 3, 2015
It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. The article cites a telecommunications CEO who noted: …a cumbersome organizational structure was getting in the way of delivering the top-notch customer service that the CEO had designated as a strategic priority.
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