Consumer Media Relations Pitching Viral 
Shift Communications
JANUARY 12, 2018
With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Christine Connolly . Account Manager.
Bianchi Biz Blog
FEBRUARY 18, 2021
Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry.
Shift Communications
DECEMBER 15, 2016
As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? From the perspective of the consumer team in the Boston office the answer is a resounding, NO! So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come.
Polaris
FEBRUARY 16, 2015
It was a sad story that pretty much went viral. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. Use someone from the Lower Mainland as your spokesperson to pique media’s interest. Many companies use surveys and research to interest the media. Media Relations'
PR in High Definition
SEPTEMBER 24, 2019
The problem is that many of them offer a general service whereby they cover multiple topics to fulfil the needs of the publication – for example, they’re not simply health reporters covering developments in the health sector, but instead might cover health alongside all sorts of different types of consumer stories. The age of social.
Sword and the Script
DECEMBER 10, 2019
“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.
Bad Pitch Blog
JANUARY 28, 2011
The upshot of this We The Media paradigm is that as The New York Times shrinks to matchbook size, anyone with tech capabilities can deliver stories, unfiltered, to whoever wants them -- a sure threat to the erstwhile big guys, and one with significant implications for those of us who practice what used to be called "media relations."
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