Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. The great thing about PR is that the discipline is always evolving, changing. What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

Waxing UnLyrical

DECEMBER 24, 2020

Think about it. In his post, Jonathan goes through his thought process, from identifying the problem (plenty of COVID-related data on college kids, but none for K-12), to rolling up his sleeves and doing something about it. I could go on and on, but you get the picture. From period to semi-colon. It’s a fascinating read.

Data 106

Data Analytics Privacy Ethics 106

Communications Conversations

JANUARY 16, 2017

Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). But, what about everyone else? Or, what about Accenture. Think about it. I have three proof points as to “why”: Brands increasingly aren’t interested in engaging with fans. 326,000 followers.

B2B 60

B2B Twitter Viral Trends 60

Shift Communications

JANUARY 2, 2017

The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. The amount of attention a consumer gives to any individual piece of news or coverage must therefore decline if they increase their consumption of the massive buffet of news every day.

Trends 83

Trends Publicity Analytics Software 83

Prohibition

JUNE 16, 2017

Avoid saying ‘Hey there’ when emailing en masse, it becomes very obvious that you’re one of many and the PR hasn’t done the research into what type of content will work for your blog. I receive at least ten random emails per day from PRs that haven’t done their research.

Social Media 48

Social Media Exercises Viral Video 48

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. The original creator of the message has no control over how a message passes through a network or how it is modified en route.

Communications 60

Communications Analysis Web Handbook 60