Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. PR has had to adjust to the 24/7 media channels, and you can find most media on Twitter, Facebook, Instagram, LinkedIn, and TikTok.

Media Relations 52

Media Relations Publicity Sports Media 52

Waxing UnLyrical

DECEMBER 24, 2020

As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy. Twitter Facebook Google+ LinkedIn The post 2020: The Year Data Saved The World appeared first on Shonali Burke Consulting.

Data 106

Data Analytics Privacy Ethics 106

Communications Conversations

JANUARY 16, 2017

Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). The growing media company recently shut down its comments section –which, in the recent past, has become somewhat en vogue among media companies as they make tough decisions on where to spend their time. Just ask Vice.

B2B 60

B2B Twitter Viral Trends 60

Shift Communications

JANUARY 2, 2017

The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. The amount of attention a consumer gives to any individual piece of news or coverage must therefore decline if they increase their consumption of the massive buffet of news every day.

Trends 83

Trends Publicity Analytics Software 83

Prohibition

JUNE 16, 2017

Avoid saying ‘Hey there’ when emailing en masse, it becomes very obvious that you’re one of many and the PR hasn’t done the research into what type of content will work for your blog. I receive at least ten random emails per day from PRs that haven’t done their research.

Social Media 48

Social Media Exercises Viral Video 48

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. The original creator of the message has no control over how a message passes through a network or how it is modified en route. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60