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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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Changing The Way of Search – TikTok’s New Trending Terms Update

Prohibition

Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags.

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Why Video is Vital in 2023

The Proactive Report

Video trends for 2023. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. 2023 is just around the corner.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64
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How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

Here we’re going to be sharing just a few of the ways you can use social listening tools for your PR campaigns. Reactive PR This means being reactive to what is trending in the media. Social listening tools help with this by allowing you to track industry trends and conversations as they happen in real time.

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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. Until next time!

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.