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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. You get what you incentivize.

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Western Bankers Association Partners with ReputationUs to Elevate Incident Response Program to Address Uptick in Cyberattacks During Pandemic

Reputation Us

Participating WBA member banks in the IRP will receive customized services, including: Cyber insurance policy review and recommendations. Consumer and regulatory data breach notification obligations. Cyber insurance industry updates. Crisis communications plan for data security incidents.

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Blue Ocean Global Technology Interviews Casey Boggs of ReputationUs

Reputation Us

Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. Ultimately this ESG involvement translates into an organization’s strength with consumers and makes its reputational rank even stronger. Action 8: Insure Reputation Risks.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

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PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow

Communications Conversations

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. We have to be human with our social media followers.

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How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. So how can public relations and customer service work together? Involve PR in customer service messaging.

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What Is Crisis Management And Why Its Important?

Prohibition

You will also have to pay for things such as insurance deductibles and additional security. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. Here are some examples: Theft : If your business has experienced theft of inventory or equipment, you have experienced a crisis.