article thumbnail

Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. You get what you incentivize.

article thumbnail

LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Western Bankers Association Partners with ReputationUs to Elevate Incident Response Program to Address Uptick in Cyberattacks During Pandemic

Reputation Us

Participating WBA member banks in the IRP will receive customized services, including: Cyber insurance policy review and recommendations. Cyber insurance industry updates. The IRP is designed to help member banks prepare for and mitigate against recent cyber incidents. Data security regulatory environment.

article thumbnail

Public relations braces for AI

Wadds Inc.

The finance and insurance sectors have the highest exposure to AI across all industries. Other highly exposed sectors are information and communication, professional services, property, public administration and education. This includes management consultants, accountants, psychologists, and further education teachers.

article thumbnail

Blue Ocean Global Technology Interviews Casey Boggs of ReputationUs

Reputation Us

Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. Action 8: Insure Reputation Risks. If this reputation management task is handled by a committee, DO NOT consider it a marketing-only function. The following is a list of issues.

article thumbnail

The Western Bankers Association Announces Incident Response Program to Bolster Cybersecurity for Member Banks

Reputation Us

Participating WBA member banks in the cybersecurity program will receive customized services and day-long training by the specialists and an implementable incident response plan, as well as: Cybersecurity insurance policy review and recommendations.

Banking 60
article thumbnail

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information.

B2B 170