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New Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. Consumers are increasingly anxious to know what companies are doing to protect their personal information. PORTLAND, Ore., PORTLAND, Ore.,

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Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporationsreputation. The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Your credit card company.

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2020 Reputation Earthquakes: A Preparation Kit for the Shakes, Rattles & Rolls

Reputation Us

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Think purpose-driven brand PR is for consumer sectors? But a well crafted PR program can have a powerful impact on B2B businesses, too. PR promotes brand values.

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Transparency and Trust: The Role of ESG Reporting

Presspage

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. Consumers are making decisions more consciously, and it’s becoming harder to ignore the effects of the climate crisis.

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The PR Winners Of 2019

ImPRessions - Crenshaw Communications

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers.

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New Year Networking: How to be Dr. Jekyll and not Hyde

PR Job Coach

It is the currency of consumer collaboration. The reasonable man, Dr. Jekyll is concerned about reputation and doing good. With this all said, there are some rules of the road to insure that selfless networking is sustainable. Moving up the corporate ladder does not lesson the obligation to help.

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