Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. And with so many distribution channels to tune into, consumers can pick and choose what to ignore. They need to revamp their approach to content marketing. So what should brands do?

Content Marketing 120

Content Marketing Education Retail Government 120

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

JANUARY 3, 2017

Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. 4) What is your assessment of this trend toward content marketing ? “In

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

MAY 1, 2017

The first question that every PR, content and marketing professional should vet is whether there is a compelling reason for them to publish a live video. Are you broadcasting a seminar with live audience participation? His areas of interest include statistics, technology, and content marketing. About Jim Dougherty.

Facebook 63

Facebook Video How To Retail 63

Solo PR Pro

FEBRUARY 26, 2019

These days SEO is based on creating content that provides a good user experience, not for the explicit search result. This was confirmed thanks to a recent seminar hosted by the Philadelphia Public Relations Society (PPRA). Contextual Relevance (“Content”) – Here is where SEO dovetails most with PR. Keeping Up with SEO.

Engineering 45

Engineering SEO Google Web 45

Where the Fishermen Ain't

SEPTEMBER 24, 2013

cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. I fear that this industry about to do it again with poor executions of "content marketing" and its hyperkinetic sibling "real-time marketing.". Gonna email my boss now.").

Advertising 54

Advertising Advertising Community Social Media 54