Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. And with so many distribution channels to tune into, consumers can pick and choose what to ignore. They need to revamp their approach to content marketing. So what should brands do?

Content Marketing 120

Content Marketing Education Retail Government 120

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. Network outside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Beyond PR

MAY 1, 2017

The first question that every PR, content and marketing professional should vet is whether there is a compelling reason for them to publish a live video. Are you broadcasting a seminar with live audience participation? Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest.

Facebook 63

Facebook Video How To Retail 63

Solo PR Pro

FEBRUARY 26, 2019

These days SEO is based on creating content that provides a good user experience, not for the explicit search result. This was confirmed thanks to a recent seminar hosted by the Philadelphia Public Relations Society (PPRA). Contextual Relevance (“Content”) – Here is where SEO dovetails most with PR. Backlinko SEO Marketing Hub.

Engineering 45

Engineering SEO Google Web 45