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Consumer

Content Marketing

Seminar

Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing

Content Marketing Case Study Marketing Conference

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

JANUARY 3, 2017

Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism

Journalism Content Marketing Creativity Leadership

Public Relations Today

Can you Profit Directly from Content Marketing? Proceed with Caution

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

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