Construction Corporate Measurement Trends 
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2023
A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits. But there’s no need to fear data!
Reputation Us
JANUARY 3, 2020
The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.
Shift Communications
AUGUST 28, 2017
We’ve jumped on the bandwagon enough to insert our perspectives, our stories, and our brands into trending news stories. Suppose we want to understand how an audience is likely to react to a negative corporate announcement. However, relying on just what’s happening now isn’t enough any longer. How Do Predictive Analytics Apply to PR?
Newsfile
APRIL 13, 2023
In this example, Ford uses its earnings release to be up front with consumers and share both positive and negative corporate news in the headline. Corporate management intends this quote to summarize company earnings and operations. Corporate Earnings Guidance (outlook) Corporate guidance relates to expected future goals and results.
Sword and the Script
DECEMBER 4, 2018
e) Championing a customer-centric corporate culture. The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. 13) Storytelling the hottest trend in PR in 2018. Read more: New Survey Identifies the Hottest Trends in Corp Comm and PR. 16) Creativity as an employable skill.
Communications Conversations
JULY 19, 2018
And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. Seems informed. Opinionated.
Waxing UnLyrical
NOVEMBER 9, 2015
Instead of gazing into a crystal ball to predict the future trends of content creation, we must make educated forecasts, monitoring the available data and adjusting as necessary,” writes Ann Gynn as she shares some “well-informed predictions for content marketing” from Content Marketing World presenters.
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