Sword and the Script

APRIL 1, 2017

But marketing is anything but stagnant. While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. Your Marketing Predecessor was Probably a Hot Mess [UML] . PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to have solid media relations skills, have managed talented PR executives before. Solid knowledge of social media.

Agency 54

Agency Creativity Hotels Social Media 54

MaccaPR

DECEMBER 10, 2014

Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

MARCH 3, 2015

In more recent years, marketing has spent some $2 billion on word-of-mouth, $10 billion on PR, $60 billion in TV ads and about $160 billion on direct marketing according to industry studies (while we are counting, we waste 2 billion hours in meetings each year). McKinsey floats it’s concept in the construct of paradox.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

PR Breakfast Club

JULY 31, 2014

Now… how do you make the media care? Construct a Highly Targeted Media List. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Your story is only as good as the people it entertains, and those inspired to share it with others.

Pitching 47

Pitching Construction LinkedIn Engineering 47

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. That means constantly monitoring what is being said about your business online and regularly updating any social media channels you are using. Alternatively, they can hire a specialist in the field.

Reputation 62

Reputation Company Engineering Banking 62

Waxing UnLyrical

AUGUST 19, 2016

While I don’t think it’s “the future of content marketing” (as HubSpot has ambitiously christened it), it’s worth a read. Of course, you could question the validity of a global sample of online consumers with no respondents from India when, according to Internet Live Stats, it has almost 1.5

Video 40

Video Survey Consumer YouTube 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. These are just a few of the seemingly endless examples of how AI has become prevalent in the companies we use everyday as consumers. The Marketing Machine Age.

Marketing 53

Marketing Software eBook Technology 53

prTini

FEBRUARY 27, 2017

It’s shifting consumers ‘ buying habits. Consumers are clamoring for hope, inclusivity, stability, community and connectivity — and forward-thinking brands are responding. But, this kind of creative, contextually aware content shouldn’t be limited to commercials during major live events.

Content Marketing 28

Content Marketing Marketing Construction Community 28