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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

B2B trade shows won’t recover for years Live events like tradeshows and conferences have traditionally ranked as one of the top sources of leads , but that all but dissolved in 2020. The consulting firm says live events, conferences and tradeshows have shrunk 64% as an industry. Give our services a try. Try our services.

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What is media relations in public relations?

Landis PR

Several years ago, I attended a conference that was geared to both reporters and public relations professionals. Last week it was announced that the print editions of Entertainment Weekly, InStyle, EatingWell, Health, Parents and People en Español would be eliminated in favor of online-only brands.

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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

Its members have presented at conferences around the world. Other professions such as finance, banking, law and accountancy are upskilling en masse. Panel members have presented at conferences in Africa, Australia, Bali, Canada, UK and US. In the past two years the panel has explored the impact of AI on productivity and skills.

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Will quality journalism become extinct?

PR in High Definition

However, gone are the days of large press conferences and standard press releases being sent en masse. It will not be extinct in the near future, so brands need to continue to engage and build relationships with those most influential to their audience. The post Will quality journalism become extinct?

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Weekly Roundup: Trick or Treat

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. But in the spirit of the day, here are seven posts for your Hallowe’en hilarity. Trick or Tweet?

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We During the October 2010 speech at the PRSA International Conference, Larissa Grunig said.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing? Lesson #1 - Embrace The Mass Intimacy of Social Media.